Your Hair Stylists & Barbers

Woolf has gathered not just the best stylists in London but a collective of great people and rounded personalities.

Founder Joe Mills stresses; “Everyone who’s chosen to be here, and we’ve welcomed, has the technical ability, the creativity and the personality as well as the right attitude.”

“We know that for the customer it’s not just a haircut but a very personal experience – and we know that they have a choice about where to go and who they trust.

All of the stylists share a “common mindset of creativity, service and belonging, but whilst they are like-minded they each have their own individuality with freedom to express themselves in their work and personality. The personalities are all different, but they come together as a collective and jigsaw.”

Joe has a long history of bringing talented people together as well as his own successful career in cutting, styling and grooming.

  • “We never take for granted that we’re invited, one-to-one, into a customer’s personal space. We’re listening, sharing, and talking. We’re helping to reflect who they are and we’re also in their physical space."

  • “It’s a privilege to be allowed in, physically and emotionally, and we have to show the utmost respect.”

  • “We know that for the customer it’s not just a haircut but a very personal experience – and we know that they have a choice about where to go and who they trust. "