Products

Introducing the innovative and cutting-edge range of Woolf Kings X products meticulously crafted by Joe Mills. Based on many years of Joe’s experience (both on the salon floor and as used on his celebrity clients), each product has been carefully curated to cater to the diverse needs and desires of all hair and skin types.

With formulas that combine science and nature, there is a full range of shampoos that work wonders in purifying, volumising, deep cleansing, and nourishing your hair from root to tip. While the conditioners are expertly formulated to optimize hair softness, neutralise brassy tones, enhance detangling, and help moisture retention.

For those seeking extra nourishment and repair, the Woolf hair masks and treatments offer the perfect solution. Infused with potent ingredients, these transformative treatments breathe new life into your hair, undoing the damage caused by heat styling, colouring, or environmental stressors. Lock in moisture, restore elasticity, and promote overall hair health with these luxurious masks and treatments.


To add finish to your hair effortlessly, the Woolf King X range offers a wide selection of styling products. From pomades to clays, sprays to gels carefully formulated an array of hair styling products to suit all unique hairstyles. Whether sleek and polished or edgy textured with definition, the Woolf Kings X styling collection will help you achieve your desired hairstyle with ease.


Woolf Kings X stands proudly as a brand committed to sustainability and ethical practices. Joe Mills ensures that each product is crafted using eco-friendly and cruelty-free ingredients, making them not only beneficial for your hair but also for the planet. By choosing Woolf Kings X products, you actively contribute to creating a greener and more environmentally conscious world.
 The range utilises only the highest quality ingredients (many of which are organic and wild-crafted) to keep your hair and skin at their healthiest while making it look its best.

  • "I'm loving the Woolf Repair spray right now. It’s a light but affective leave-in conditioner that not only helps detangle hair to prevent breakage when combing wet hair, it also moisturises it to give the hair a healthy hydrated feel to help it look and feel gorgeous!"

    Emily, Junior Stylist

  • "I love how hydrating the Woolf Moisture Conditioner is, whilst still being lightweight, this makes it suitable for all hair types. It also smells beautiful and looks great in the bathroom".

    Tiffany, Senior Hair Stylist & Lead Technician

  • “My favourite product is the leave in curl-cream. It’s very versatile, and obviously can be used to define and moisturise curly or textured hair, but I often use it on straighter or wavy hair and leave from damp to give a more sweaty, grungy and editorial effect. This feels like a much more modern finish, rather than a soft or fluffy look. I’m personally into making hair look like something rather than nothing”.

    Matt, Art Director Hair Stylist

  • "I highly recommend the 'Cleanse Shampoo' to anyone looking to refresh and revitalise their hair. It gently removes product or oil build-up, leaving it feeling clean without drying it out, and the fresh, zingy fragrance is a bonus"

    Jamie, Lead Barber

  • "My favourite product has to be the split end serum, I love that you can use it on wet and dry hair and that it finishes the hair beautifully. I really Love finishing curly hair with it after diffuse drying."

    Amy, Senior Stylist & Senior Technician