The Next Chapter

Kevin Murphy has been a big part of our story. evo is the next chapter.

Over the past few years, Kevin Murphy has helped shape the work we’ve created at Woolf. It’s been part of our journey, and we’re incredibly grateful for that.

But great salons should never stand still.

After extensive testing, education and countless hours behind the chair, we’ve made the decision to move to evo across our professional colour services and retail collection.

Why? Because we believe it’s the right move for our clients and for the future of Woolf.

evo combines exceptional colour performance with beautifully formulated haircare that delivers exactly what we look for: incredible results, healthier hair and products that work without unnecessary complexity.

This change isn’t about following trends - it’s about continually refining everything we do to give you the very best experience every time you visit us.

Over the coming weeks you’ll begin to see evo throughout the salon, from the colour we create to the products we recommend for you to use at home. Our team has been training extensively to ensure the transition is seamless.

As with any professional colour change, some guests may require an updated patch test before their next appointment. If that’s the case, we’ll contact you well in advance and guide you through the process.

We’re excited about what’s ahead and can’t wait for you to experience this next chapter with us.