About Woolf

If you’re familiar with the enduring quality and contemporary cuts of The Lounge Soho or Joe and Co. - with its hair stylists, hairdressers and barbers based in the creative heart of Soho for over 20 years - Woolf brings a fresh feel, new mood, new home.

At Woolf, which is named with a nod to the Bloomsbury set and the family roots in the neighbourhood, there’s a space for everyone. We offer comfort, creativity, inspiration and respect for you the customer, as well as the best haircuts and hairstyles.   

It’s a cosmopolitan space in a cosmopolitan place and, like the local area, Woolf embraces all styles, moods, cultures and choices, defying a simple description.

Not a barber shop, nor hairdressers, not defined by men’s haircuts or women’s hairstyles but selected stylists giving the best look for each individual, how they might see themselves and how they want to be seen.

Woolf offers an exclusive feel in an inclusive space with a new way of working and pricing.  We’re embracing change.

Products

At Woolf we stock only the best in hair products.

Introducing Woolf Haircare Products by Joe Mills
Get ready to revolutionize your haircare routine with the innovative and cutting-edge range of Woolf haircare products, meticulously crafted by the visionary Joe Mills. Renowned for his expertise in the hair industry, Joe Mills has taken his passion for hair to new heights with this exceptional collection.
With Woolf haircare products, you can bid farewell to lackluster hair days and embrace a mane that radiates confidence and glamour. Each product has been carefully curated to cater to the diverse needs and desires of individuals, empowering them to attain their dream hair effortlessly.
First and foremost, the Woolf shampoo range stands out as a game-changer in hair cleansing. With a formula that combines science and nature, these shampoos work wonders in purifying and nourishing your hair from root to tip. No matter your hair type or concern, there is a Woolf shampoo designed specifically to meet your needs – from volumizing shampoos that plump up your hair with enviable body, to moisturizing shampoos that restore hydration and smoothness.
Next on the list is the Woolf conditioner collection. Pairing seamlessly with the shampoos, these conditioners are expertly formulated to optimize hair softness, detangling, and moisture retention. Bid adieu to frizzy or unruly locks, as the Woolf conditioners tame even the most stubborn hair, leaving it silky-smooth and easy to manage.
For those seeking extra nourishment and repair, the Woolf hair masks and treatments offer the perfect solution. Infused with potent ingredients, these transformative treatments breathe new life into your hair, undoing the damage caused by heat styling, coloring, or environmental stressors. Lock in moisture, restore elasticity, and promote overall hair health with these luxurious masks and treatments.
To style your hair effortlessly, look no further than the Woolf range of styling products. From pomades to clays, sprays to gels, Joe Mills has carefully formulated an array of hair styling products to suit every individual's unique style. Whether you desire a sleek and polished look or crave edgy texture and definition, the Woolf styling collection will help you achieve your desired hairstyle with ease.
Moreover, Woolf stands proudly as a brand committed to sustainability and ethical practices. Joe Mills ensures that each product is crafted using eco-friendly and cruelty-free ingredients, making them not only beneficial for your hair but also the planet. By choosing Woolf, you actively contribute to creating a greener and more environmentally conscious world.
Join the hair revolution and unlock the potential of your tresses with Woolf Haircare Products by Joe Mills. Experience the transformation, embrace the confidence, and indulge in the world of exquisite haircare that Joe Mills invites you to enter. Discover the power of Woolf today and embark on a journey to hair perfection!tes, parabens or cruelty, the range utilises only the highest quality ingredients (many of which are organic and wild-crafted) to keep your hair at its healthiest while making it look its best.